Michelle (Golden) River

CEO, Growth & Pricing Strategist, Facilitator, Teacher, Speaker & Author

Biography: In late 2017, Michelle launched Fore LLC to provide revenue model education and implementation consulting. Her sole focus is CPA firms committed to converting from a time-based billing model to pricing their work in advance, based on the worth of the results they help customers achieve. 2013-2017: partner at Top 60 CPA firm K·Coe Isom (now Pinion) where she served as Growth Leader and member of the firm’s five-person executive leadership team. 1999-2013: impacting the profession through her consulting firm Golden Practices Inc and acclaimed Golden Practices blog. She introduced CPAs to blogging and social media, and authored Social Media Strategies for Professionals and Their Firms (Wiley, 2011) and the AICPA’s Social Media Toolkit. She inspired or developed most of the first 100 CPA-authored blogs. Always devoted to positioning firms for their true worth, she also designed and facilitated her first full-day pricing workshop in 2012, not realizing it would soon become her full-time passion. 1994-1999: in-house marketing director in a 400-person law firm and an 80-person CPA firm. 1985-1993: accountant with two publicly traded healthcare companies.